AIDE INVESTOR Q&A
Market Capture & Growth Assumptions
AIDE’s growth projections are based on:
•A total addressable market of 2.6 million SMEs in Australia.
•A conservative 0.5% adoption in Year 1, scaling to 5% by Year 5.
•A structured marketing and onboarding strategy to drive adoption.
•Industry benchmarks from SaaS solutions like Xero, Square, and Shopify, which have demonstrated similar adoption rates.
•The POC phase validating SME interest through survey data, pre-registrations, and industry feedback.
•Survey & Feedback – Engaging SMEs to assess their needs and interest in AIDE.
•Pre-Registrations & LOIs – Commitments from SMEs ahead of launch.
•Data-Driven Interest Tracking – Managed by our engaged POC agency.
AIDE’s pricing is based on:
•Industry analysis of comparable B2B SaaS solutions (e.g., Xero, HubSpot).
•SME affordability considerations ($49.95/month entry point).
•A tiered pricing model ensuring accessibility while providing scalability and upselling opportunities.
•Real-world use cases demonstrating how AIDE integrates seamlessly into existing workflows, improving efficiency and delivering a measurable ROI.
•AIDE enhances, rather than replaces, existing SME software.
•Cost-saving automation provides a measurable return on investment.
•Personalized onboarding & support ensures rapid value realization
Subscription Pricing & Value Proposition
Customer Retention & Churn Prevention
•Ongoing value delivery – AI-driven insights and regular updates to improve business efficiency.
•Flexible pricing tiers – Allowing SMEs to scale usage as their business grows.
•Churn mitigation strategies – Customer feedback loops, structured engagement models, and retention-focused campaigns.
•A predictable subscription-based model that compounds over time.
•Tiered pricing, encouraging gradual upsells as SMEs grow.
•Strong demand for AI-driven SME efficiency solutions.
•Increasing media attention to SME failure rates, positioning AIDE as a critical solution.
•Maintaining a favourable LTV-to-CAC ratio, ensuring efficient customer acquisition.
Revenue Forecast Justification
Marketing Strategy & Spend Justification
•Spend increases yearly as indicated in forecasted marketing projections.
•Success metrics such as CAC, conversion rates, and engagement levels will be monitored to optimize marketing ROI.
•Conversion Metrics – Tracking engagement, trial conversions, and long-term retention.
Key Differentiators:
•AI-Driven Efficiency – Unlike traditional software, AIDE learns and adapts to SME needs, providing actionable insights and process optimizations.
•Regulatory Compliance Monitoring – Keeping SMEs ahead of industry changes through automated compliance tracking.
•Seamless Integration – AIDE pulls data from platforms like Xero, MYOB, and CRM tools to provide a centralized operational hub.
•ERP Systems (e.g., NetSuite, SAP Business One) – These systems offer cross-platform integration but are complex and costly for SMEs.
•Industry-Specific SaaS Platforms – Many sector-based tools provide automation but lack multi-software integration and AI-driven insights.
AIDE’s differentiation lies in its ability to unify, enhance, and optimize SME operations without requiring businesses to replace their existing software ecosystem.
Competitive Landscape & Market Positioning
Investment Strategy & Use of Funds
•Tranche 2 ($250K – Month 6): MVP development & early marketing.
•Tranche 3 ($600K – Month 13): Full-scale launch & expansion.
•Full-scale development, onboarding, and continued innovation are already factored into the financial forecast.
•An ongoing reporting process that aligns with the Phased Development Plan will be implemented for investors to maintain transparency throughout the project.
•IPO – Public listing as AIDE scales.
•Profit-Based Returns – Through dividends or structured buyouts
•Significant growth in Year 4-5, positioning for acquisition or IPO.
•Early investors benefit most from valuation uplift